Fujifilm Unveils GFX100 II: A Game-Changer for Photography and Videography Enthusiasts


Fujifilm has unveiled the much-anticipated FUJIFILM GFX100 II medium format camera. Alongside this groundbreaking camera, Fujifilm has introduced an impressive array of lenses, including the large-aperture prime lens GF55mmF1.7 R WR and two tilt-shift lenses, the GF30mmF5.6 T/S, and the GF110mmF5.6 T/S Macro.


GFX100 II: A Game-Changer in Medium Format Photography

The star of Fujifilm’s latest offerings, the GFX100 II, boasts a sensor that is a remarkable 1.7 times the size of a full-frame sensor. This translates to unparalleled image quality characterized by rich tonal reproduction and exquisite three-dimensional details. What sets this camera apart is its advanced feature set, including AI-based subject detection autofocus and a high-speed image processing engine, which elevates burst shooting performance from 5.0 to an astounding 8.0 frames per second. This versatility caters to a broad spectrum of photography genres, from fashion and commercial to sports and news photography.

GFX100 II 3

Revolutionary Video Capabilities: 4K/60P and 8K/30P

Videographers have much to celebrate with the GFX100 II, as it introduces groundbreaking video capabilities. It can internally record 4K/60P 4:2:2 10-bit video, setting a new standard for the GFX Series. Moreover, it supports 8K/30P video, a remarkable achievement that opens up exciting possibilities for content creators. To enhance the videography experience, the camera offers video format modes optimized for different lenses and improved connectivity options, including Ethernet and HDMI ports. Hardware enhancements, such as up to 8-stop in-body image stabilization, a 1.0x viewfinder magnification, and a redesigned body, ensure that the GFX100 II meets the high standards of professional photographers and videographers.

GF55mmF1.7 R WR: A Lens of Unmatched Versatility


Complementing the GFX100 II is the GF55mmF1.7 R WR, a versatile large-aperture prime lens with a 55mm focal length (equivalent to 44mm in the 35mm format). Designed specifically for Fujifilm’s GFX Series large-format cameras, this lens’s wide maximum aperture produces creamy bokeh and a natural field of view similar to human vision. It excels in capturing vivid snapshots or sharp portraits against beautifully blurred backgrounds. Advanced construction minimizes aberrations, ensuring exceptional image quality for various indoor and outdoor shooting scenarios.

GF Tilt Shift Lenses: Precision and Control

Fujifilm introduces two remarkable tilt-shift lenses:

  1. GF30mmF5.6 T/S: This wide-angle tilt-shift lens with a 30mm focal length (equivalent to 24mm in the 35mm format) is ideal for landscape and architectural photography. It corrects distortion in tall buildings, delivering distortion-free, captivating images.
  2. GF110mmF5.6 T/S Macro: With a 110mm focal length (equivalent to 87mm in the 35mm format), this mid-telephoto tilt-shift macro lens empowers you with unprecedented control. It’s perfect for distortion and aberration-free images of products, still-life, portraits, macro subjects, and more.

As if these innovations weren’t enough, Fujifilm has also unveiled new GF lenses, including an ultra-telephoto prime and a power zoom lens. These additions further expand your video capabilities, promising an exciting future for both photography and videography enthusiasts.

The new Fujifilm GFX100 II body and GF lenses will be available starting this month at these prices:

GFX100 II BodyP459,990.00End of September 2023
Vertical Grip GFX100 IIP31,990.00End of September 2023
GF55mmF1.7 R WRP140,990.00End of September 2023
GF30mmF5.6 T/SP250,990.00End of October 2023
GF110mmF5.6 T/S MacroP220,990.00End of November 2023

Pre-order details to be announced soon.

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