SONY Alpha ZV-E10: Price, Specs, Availability in the Philippines

A camera powerhouse in a lightweight form factor

SONY Electronics has just announced a new Alpha series camera designed for creators with interchangeable lenses, the Alpha ZV-E10. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision.

The Alpha ZV-E10 features a 24.2-megapixel APS-C Exmor CMOS sensor and BIONZ X image processing engine. It includes the video-specific features in the ZV-1 including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.

It can shoot 4K video and Slow Motion at FHD 120p. Electronic image stabilization with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held.

Its Fast Hybrid AF and Real-time Eye AF for video, Real-time Tracking allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing. It also has custom settings for fast or slow-focusing such as AF Transition Speed and AF Subject Shift Sensitivity. Its Touch Focus function allows the user to intuitively set the focus position in still images by simply touching the screen. This is available in both stills and video modes.

The Alpha ZV-E10’s Face Priority AE (autoexposure) algorithm that is capable of rapid AE transitions will automatically correct the exposure so that the subject’s face is not over or underexposed. This allows the camera to detect the subject’s face and adjusts to the correct exposure even at challenging conditions. It has the same advanced color science from the ZV-1 that optimizes skin tones for any subject in both still and video modes.

Thanks to its internal Directional 3-Capsule Mic and the supplied windscreen, the Alpha ZV-E10 can capture a clear sound recording that clearly captures the speaker’s voice. It includes a Digital audio interface via Multi-Interface (MI) Shoe Cap and a mic jack to connect an external mic. The headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync.

The hardware features a video-first design in a lightweight form factor and includes the side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies the setup while still allowing users to see the screen in selfie shooting mode and from high and low angles. A new Still/Movie/Slow and Quick motion button located on the top of the camera allows creators to easily change between their desired shooting mode with just one touch.

Thanks to the optional Shooting Grip with Wireless Remote Commander, one-handed shooting is simplified with easy-to-access zoom, record, and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording too quickly and easily lets the user know if the recording is active when behind the camera.

Unique to the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses. When pairing the camera with a prime lens, the user can zoom without losing video resolution to maintain a full 4K video. The user can also choose from 8 zoom speed settings for added creative flexibility.

The camera packs long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge. AC power supplies the optional AC-PW20AM so the user can continue to record without worrying about battery consumption. Power can also be supplied through a USB Type-C connector. The Vari-angle LCD Screen allows the user to put the camera into Power-save mode by closing it and instantly shoot by opening the panel.

This can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone with no additional software needed. The Alpha ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class) and also allows users to connect to a power supply via the USB cable while live streaming for longer usage. The custom button can also be used to instantly start a live stream.

Other Video Features:

  • Internal 4K movie recording through full pixel readout without pixel binning
  • High bit rate XAVC S™ codec at 100Mbps when recording 4K Slow & Quick Motion
  • High-speed full HD recording at 120 fps
  • Interval Shooting for stunning time-lapse videos
  • Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3

Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files as well as RAW image files to a mobile device via Wi-Fi. Users can transfer files from an SD card in the camera to a smartphone via Bluetooth even if the camera is powered off.

The SONY Alpha ZV-E10 is available in black and white and is priced at PHP 39,999 that includes an E PZ 16-50mm F3.5-5.6 OSS power zoom lens. Pre-order starts from July 28 to August 22, 2021, in all Sony Authorized Camera Dealers nationwide. Customers are also entitled to a special discount on select Sony lenses to partner with the Alpha ZV-E10.

Nathaniel Trillana
Nathaniel is a part-time contributor and writes for WalasTech in his free time from his work. He is a fan of tech, a diehard morning radio program and podcast listener, and a heavy social media user.