The music is back, and nubia is turning it up again. This October, nubia is bringing its #MakeItLouder campaign back with “10.10 Volume Up: Make It Louder Again,” combining music, entertainment, lifestyle, and exclusive deals for its 10.10 celebration.
At the center of the campaign is the nubia Music 2, which delivers up to 600% higher volume and continues nubia’s focus on making everyday entertainment more immersive. The smartphone is designed for users who want to bring music into more moments, whether they are listening with friends, setting the mood, dancing to their favorite tracks, or simply turning up their entertainment.
Why it matters: The #MakeItLouder campaign goes beyond the phone’s audio capabilities, with nubia tying its devices to music, entertainment, and lifestyle experiences for its 10.10 campaign.
The details: The nubia Music 2 leads the campaign with its focus on louder audio. The company says the smartphone can deliver up to 600% higher volume, making it suited for users who want a more noticeable audio experience when listening to music or watching entertainment.
Joining the Music 2 is the nubia Air Pro, a lifestyle-focused smartphone designed for users who are frequently on the move. The device carries IP68, IP69, and IP69K ratings for dust and water resistance, adding durability for everyday use.
nubia is positioning the two smartphones as different parts of the same #MakeItLouder story. The Music 2 focuses on sound and entertainment, while the Air Pro combines a lifestyle-oriented design with added protection against dust and water.
The campaign also extends beyond the smartphones themselves through entertainment and live activities.
The bigger picture: nubia will bring the campaign to audiences through ONIC Philippines LIVE on October 10, 2026. The event is expected to combine music, dance, entertainment, games, interactive activities, and exclusive offers.
The partnership with ONIC Philippines adds a live component to the 10.10 campaign, giving audiences another way to take part in the #MakeItLouderAgain celebration beyond shopping for smartphones.
The event is also expected to feature ONIC Philippines moments alongside music and games, bringing together the entertainment and lifestyle aspects of the campaign.
Between the lines: The 10.10 campaign is also focused on deals and freebies. Selected nubia smartphones will come with promotional offers while stocks last.
Customers can Buy 1 and Get Up To 4 Freebies, with participating offers including items such as the nubia Mini Fan, Cable, and Cooler.
The campaign also includes a VIU Philippines Premium Subscription, giving customers access to series and dramas that they can watch at home or while on the go.
The combination of device deals, accessories, entertainment subscriptions, and live activities makes the campaign broader than a typical 10.10 smartphone sale.
For Filipinos: The 10.10 celebration gives Filipino consumers another opportunity to pick up participating nubia smartphones with additional freebies and entertainment perks.
For those looking for a device focused on louder audio, the nubia Music 2 is the centerpiece of the campaign. Meanwhile, the nubia Air Pro offers a more lifestyle-focused option with its IP68, IP69, and IP69K dust and water resistance ratings.
Customers interested in the promotions should also take note that freebies and promotional offers are available only while stocks last.
What’s next: The main #MakeItLouderAgain celebration takes place on October 10, 2026, through ONIC Philippines LIVE, alongside nubia’s 10.10 promotional offers.
With the nubia Music 2 bringing the focus on sound, the nubia Air Pro adding a lifestyle angle, and ONIC Philippines providing the live entertainment component, nubia is bringing several parts of its campaign together for this year’s 10.10 event.
The Bottom Line: nubia’s “10.10 Volume Up: Make It Louder Again” campaign brings back the #MakeItLouder theme with a mix of smartphones, entertainment, live activities, and 10.10 deals.
The nubia Music 2 takes center stage with its 600% higher volume claim, while the nubia Air Pro adds durability and lifestyle features to the lineup. With ONIC Philippines LIVE and additional freebies in the mix, nubia is turning its 10.10 campaign into more than just a smartphone sale.
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