Apple raises Apple Music and iCloud+ subscription prices in the Philippines

Apple has increased the prices of several Apple Music and iCloud+ subscription plans in the Philippines, with monthly fees rising by as much as PHP 400 depending on the service tier. The updated pricing appears to be rolling out to subscribers following similar increases announced in other markets.

apple music

Why it matters: The adjustment affects millions of Apple users who rely on Apple Music for streaming and iCloud+ for cloud storage, backups, and premium privacy features. The increase also adds to the growing cost of digital subscriptions for Filipino consumers.

The details: Apple Music subscribers will see the following monthly price changes:

PlanPrevious PriceNew PriceIncrease
IndividualPHP 139PHP 169PHP 30
FamilyPHP 219PHP 279PHP 60
StudentPHP 75PHP 85PHP 10

iCloud+ storage plans have also been updated:

PlanPrevious PriceNew PriceIncrease
50 GBPHP 49PHP 59PHP 10
200 GBPHP 179PHP 199PHP 20
2 TBPHP 599PHP 699PHP 100
6 TBPHP 1,790PHP 1,990PHP 200
12 TBPHP 3,590PHP 3,990PHP 400

The increases affect standalone Apple Music subscriptions and iCloud+ storage plans. Apple typically notifies subscribers of price changes before their next renewal through email, push notifications, and in-app alerts.

The bigger picture: The Philippine price hike follows Apple’s broader move to adjust subscription prices in several countries. In previous markets where prices were raised, Apple cited higher licensing costs paid to music rights holders as one of the reasons for increasing Apple Music subscription fees.

While Apple has not publicly explained the Philippine pricing adjustments, subscription prices may vary by country due to factors such as exchange rates, taxes, licensing agreements, and local operating costs.

For Filipinos: For individual Apple Music subscribers, the increase translates to an additional PHP 360 per year. Families subscribed to the Family plan will pay PHP 720 more annually, while users of the 2 TB iCloud+ tier will spend an extra PHP 1,200 each year if they maintain their subscription.

The updated pricing may also make bundled services such as Apple One more attractive for users who subscribe to multiple Apple services.

What’s next: Subscribers should receive notifications before their next billing cycle if their plan is affected. Those who wish to avoid the higher charges can change or cancel their subscription before renewal through their Apple Account subscription settings.

The Bottom Line: Apple has increased the monthly prices of Apple Music and iCloud+ subscriptions in the Philippines, with hikes ranging from PHP 10 to PHP 400 depending on the plan. The updated pricing means subscribers will pay more for music streaming and cloud storage starting with their next billing cycle.


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Carl walked away from a corporate marketing career to build WalasTech from the ground up—now he writes no-fluff tech stories as its Founder and Editor-in-Chief. When news breaks, he’s already typing. Got a tip? Hit him up at [email protected].