Mobile users consume more data in Q1 as demand for connectivity soars

Globe has observed a sustained uptrend in demand for mobile data, as it logged 1,610 petabytes of mobile data traffic in the first quarter of 2024, a 19% increase from the same period last year at 1,352.

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The average mobile data consumption per user has also seen a sharp hike, surging by 24% to an average of 15.6 GB per month. This increase is indicative of the growing engagement and reliance on mobile data among consumers, as digital content consumption and online activities continue to rise.

This drove the growth of Globe’s mobile data revenues by 10% in the first three months of the year, reaching Php 23.8 billion, up from Php 21.7 billion in the same period last year.

This significant growth is largely propelled by the widespread adoption of smartphones and the burgeoning popularity of data-intensive applications, Globe said.

“Our commitment to enhancing our network capabilities and expanding our services to meet the evolving needs of our customers is evident in these results. As mobile data becomes a more predominant part of our revenue stream, we are more determined than ever to invest in state-of-the-art technology and infrastructure to provide our customers with an unparalleled digital experience,” said Darius Delgado, Head of Globe Consumer Mobile Business.

As digital platforms become increasingly embedded in the day-to-day lives of consumers, mobile data usage has grown exponentially.  Mobile data now accounts for 82% of Globe’s total mobile revenues, up from 80% last year.

In contrast, traditional mobile services such as voice and SMS have seen slight declines of 2% and 3% year-on-year, respectively, with revenues dipping to Php 3.4 billion and Php 1.9 billion. This shift underscores a broader trend in consumer preference towards data-driven communication over conventional voice calls and text messaging.

On a sequential basis, mobile data revenues remained stable against the fourth quarter of 2023, which is typically a strong period for data consumption due to the holiday season, demonstrating the strong, sustained demand for mobile internet services among Filipinos.

Globe continues to cater to the digital lifestyle of Filipinos, who are increasingly turning to mobile solutions for their communication, entertainment, and shopping needs. The company remains focused on bolstering its mobile data services and maintaining its leadership in a highly competitive market.

To learn more about Globe, visit

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