Star Digital Solutions Prepares for 9.9 Mega Campaign With 1,000+ Livestream Hours

Star Digital Solutions (SDS) is gearing up for the 9.9 Mega Campaign, bringing together brands, creators, and e-commerce strategies as the Philippines approaches one of its biggest online shopping events of the year.

Recognized as a top MCN and TikTok Shop Partner (TSP) agency in the Philippines, SDS is entering the campaign with an expanding portfolio across FMCG, beauty and personal care, fashion, health, and technology.

Why it matters: E-commerce is becoming more than an additional sales channel for brands, with livestreams, short-form content, creators, and paid media increasingly playing a role in how Filipino consumers discover and purchase products.

The details: For the upcoming 9.9 campaign, SDS is preparing for more than 100 livestream sessions covering over 1,000 livestream hours, nearly double its activity during the recently held 6.6 Mega Campaign.

The agency’s campaign strategy combines shop management, livestream commerce, performance marketing, content creation, creative development, and production to help brands turn traffic and attention into engagement and sales.

SDS says its approach covers major e-commerce events including 9.9, 10.10, 11.11, and 12.12, where brands compete for both consumer spending and visibility. Full-service e-commerce capabilities: In less than two years, Star Digital Solutions has expanded its services across Store and Shop Management, Livestream Commerce, Creative Development and Production, Media Planning and Buying, Affiliate Marketing, Influencer Marketing, Warehousing, and Fulfillment.

The agency operates across both brand-led and creator-led livestream sessions, integrating livestream commerce into broader marketing strategies instead of treating it as a standalone promotional activity.

A proven track record in livestream commerce: SDS has worked on livestream campaigns featuring personalities and creators including Denise Laurel, Criza Taa, Iwa Moto, Bea Borres, Lauren Young, Nadine Lustre, Rei Germar, Luis Manzano, BINI, and Jelly Eugenio.

The agency says these campaigns demonstrate its ability to combine entertainment, community engagement, and commerce, including livestreams that contributed to record-breaking sales performances for content creators.

“A successful livestream is never the work of one person or department-it is the result of synergy,” said Scott Adrian So, COO of Star Digital Solutions. “From hosts and creatives to operations, performance, and production, every function must work toward one objective. When teams move as one, a livestream becomes more than a broadcast-it becomes a complete commerce experience that turns attention into engagement and engagement into sales.”

Star Digital Solutions currently manages accounts from brands including L’Oréal Group, P&G, Unilever, Nestlé, Christy Ng, Rejuran, ROUND LAB, Strokes Beauty Lab, and BLK Cosmetics, as well as other brands across beauty, fashion, FMCG, personal care, and consumer products.

The agency says its growing client portfolio reflects the increasing demand for integrated strategies connecting brand building, content, creators, media, and commerce.

The bigger picture: SDS is positioning livestream commerce as a key part of the evolving Philippine e-commerce landscape, where creators and personalities can play a role beyond awareness by driving real-time engagement and sales.

“E-commerce in the Philippines is no longer just a sales channel-it is becoming a critical driver of brand growth,” said Kevin Richard Lim, CEO of Star Digital Solutions. “As consumers increasingly discover products through content, creators, and livestreams, brands need more than an online presence; they need a commerce strategy that connects discovery, engagement, and conversion.”

For inquiries and exploratory call— Can reach out to Micaela Angela Padua (Business Development Manager) [email protected] and Maybelline Marvilla (Key Live Session Manager) [email protected]

For brands and creators: SDS says it continues to build capabilities across MCN and TSP operations, shop management, livestream commerce, media planning and buying, creative production, creator partnerships, affiliate and influencer marketing, warehousing, and fulfillment.

What’s next: Star Digital Solutions is preparing to support more than 100 livestream sessions and 1,000 livestream hours for the 9.9 Mega Campaign as it continues expanding its role in the Philippine e-commerce and livestream commerce space.