Beyond the Box is expanding its retail footprint with two new stores at Robinsons Gapan and Park McKinley West, with both locations set to hold a three-day Opening Weekend from September 4 to 6, 2026. The launches will come with exclusive Apple deals, including ₱20,000 off the iPhone 17 Pro Max, ₱10,000 off the MacBook Neo, and special pricing on selected Apple Watch and AirPods models.
Why it matters: The new locations give shoppers outside Beyond the Box’s existing store network another place to purchase Apple products, while the opening weekend adds limited-time discounts and other incentives. The biggest offer is on the iPhone 17 Pro Max, which drops from its ₱93,890 SRP to ₱73,890 during the three-day promotion.
The details: The Opening Weekend offers will be available exclusively at Beyond the Box Robinsons Gapan and Park McKinley West from September 4 to 6, while stocks last.
| Product | Opening Weekend Price | Regular SRP | Savings | Bonus |
|---|---|---|---|---|
| iPhone 17 Pro Max | ₱73,890 | ₱93,890 | ₱20,000 | — |
| MacBook Neo | ₱44,990 | ₱54,990 | ₱10,000 | — |
| Apple Watch Series 11 | ₱23,490 | ₱28,490 | ₱5,000 | ₱1,000 voucher |
| Apple Watch SE 3 | ₱14,490 | ₱17,490 | ₱3,000 | ₱1,000 voucher |
| AirPods Pro 3 | ₱12,990 | ₱14,990 | ₱2,000 | ₱1,000 voucher |
| AirPods 4 with ANC | ₱9,490 | ₱11,490 | ₱2,000 | ₱1,000 voucher |
| AirPods 4 | ₱6,490 | ₱8,490 | ₱2,000 | ₱1,000 voucher |
| iPhone 17 cases, all models | 50% off | — | Half price | — |
The discounts are based on the products’ regular SRPs, with the offers available only at the two new stores during the Opening Weekend.
The bigger picture: Beyond the product markdowns, the opening also bundles additional incentives for customers. Security Bank cardholders can receive up to ₱10,000 cashback on installment spending, with registration running until September 30, 2026 and cashback scheduled to be awarded on or before November 12, 2026.
Customers who sign up for the Beyond the Box TechBites loyalty program during the opening will also receive a 100-point welcome bonus. Buyers of qualifying Apple Watch and AirPods models will additionally receive a ₱1,000 Beyond the Box voucher for a subsequent visit.
Between the lines: Beyond the Box CEO Charles Paw says the retailer wants its store openings to feel like more than simply the launch of another retail location, with exclusive prices and additional bonuses forming part of the experience.
“These special offers are part of our efforts to make customers experience beyond usual here at Beyond the Box. We want each opening to feel special, with exclusive prices, added bonuses during the opening weekend.”
For Filipinos: For shoppers specifically planning an iPhone 17 Pro Max upgrade, the opening weekend represents a ₱20,000 reduction from the regular ₱93,890 SRP. The MacBook Neo also gets a ₱10,000 reduction, while Apple Watch and AirPods buyers get smaller discounts plus vouchers that can be used on a future purchase.
The promotions also give shoppers in Gapan and Park McKinley West a chance to access Beyond the Box’s Apple-focused retail lineup through the newly opened locations.
What’s next: Both stores will officially hold their Opening Weekend from September 4 to 6, 2026. The promotional prices and bonuses are limited to the two locations and are available while stocks last.
The Bottom Line: Beyond the Box is using the opening of its Robinsons Gapan and Park McKinley West stores to bring limited-time Apple discounts to shoppers, led by ₱20,000 off the iPhone 17 Pro Max and ₱10,000 off the MacBook Neo, with additional savings, vouchers, cashback, and TechBites rewards available during the three-day launch.
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