The global community is increasingly recognizing the urgent need to address environmental challenges, including climate change, which impacts not only the Philippines but the entire world. Responding to this pressing issue, Sharp Corporation, through its Philippine arm, has developed Eco Vision 2050, a long-term environmental strategy focused on resource recycling, safety and security, and climate change mitigation. The vision aims to align business activities with community and environmental needs to minimize their impact.
In line with Sharp’s Eco Vision 2050, Sharp Philippines Corporation has launched the “Caring for the Next Generation” branding campaign. One of the key activities of this campaign is “Be Sharp, Plant a Tree for a Greener Future,” scheduled to run from March 15 to June 15, 2024. The campaign aims to plant one thousand trees to help mitigate the effects of climate change and contribute to a healthier environment.
Partnering with the Nature Awareness & Conservation Club, Inc., affiliated with the Department of Environment and Natural Resources (DENR), Sharp Philippines will engage in social and environmental responsibility programs. These programs include mangrove and upland tree planting activities in collaboration with local fishing communities and farmers, in support of the Enhanced National Greening Program (ENGP) of DENR.
As part of the initiative, Sharp Philippines and its partner organizations will plant a mangrove tree for every participating Sharp refrigerator model purchased by customers. Mangrove tree planting will take place during the low tide season in April, May, and June 2024, at designated coastal sites in Bataan and Batangas. Mangroves play a crucial role in mitigating climate change by protecting coastlines, providing marine habitats, and sequestering carbon.
To express appreciation for environmental stewardship, customers can request an electronic certificate by completing a registration form on Sharp Philippines’ official website or by sending a message via their official Facebook page to express interest in participating in the tree planting activities. Sharp Philippines welcomes volunteers for this project, highlighting its commitment to environmental conservation.
Customers can stay updated on the campaign through the dedicated landing page on Sharp’s official website and the company’s official social media pages. Information about planting locations and schedules will also be available on these platforms throughout the campaign period.
As a brand committed to conservation and sustainability, Sharp Philippines emphasizes its dedication to environmental responsibility. Through initiatives like “Caring for the Next Generation,” Sharp Philippines aims to make a positive impact and be part of the solution to create a better future for the planet. For more information and updates, visit Sharp’s official website.