AURA & Echo Team has finalized their acquisition by esports giant Team Liquid, marking a significant milestone in their journey. This strategic partnership aims to leverage AURA’s regional strength with Team Liquid’s global platform and extensive experience, enhancing competitiveness and expanding their reach in the esports market worldwide.
Daniel Santoso, Chief Brand Officer of AURA, expressed enthusiasm about the acquisition, citing Team Liquid’s robust brand presence, competitive focus, and global strategy as key factors empowering AURA & Echo Team to achieve greater goals.
Key considerations in the decision to align with Team Liquid include the organization’s well-established global brand, financial stability, potential for international market expansion, and shared commitment to excellence and innovation in esports.
Victor Goossens, Co-CEO of Team Liquid, emphasized the alignment of values and philosophy between the organizations, particularly in their admiration for the passionate esports communities in Indonesia and the Philippines.
The acquisition encompasses AURA Esports’ and ECHO Mobile Legends: Bang Bang teams, known for their significant viewership and competitive prowess in MPL Indonesia and MPL Philippines. The phased integration plan includes collaboration during upcoming playoffs followed by rebranding to Team Liquid ID and Team Liquid PH, symbolizing a unified commitment to esports excellence in the region.
The partnership is expected to bolster AURA & ECHO’s financial position, providing enhanced resources for innovation, talent development, and market expansion. Both organizations are dedicated to cultural integration, celebrating diversity through exchange activities and programs.
Overall, AURA & Echo Team and Team Liquid anticipate a synergistic partnership that will push the boundaries of esports excellence and innovation on a global scale.
