Abenson is marking its anniversary with a month-long birthday sale that gives shoppers across the Philippines access to discounts, bundle deals, installment offers, and exclusive rewards member promotions throughout July.
The celebration runs from July 1 to 31, with new promotions introduced every week. Customers shopping for home appliances, gadgets, furniture, and other household essentials can take advantage of limited-time offers, flexible payment options, and selected freebies.
Why it Matters: Mid-year sales continue to be one of the best opportunities for Filipino consumers to upgrade home appliances and electronics at lower prices. By combining discounts, installment plans, and bundled offers, retailers like Abenson are making larger purchases more accessible for households planning home improvements or replacing older appliances.
Rewards member offers: Throughout the birthday celebration, Abenson Rewards members can enjoy exclusive promotions on participating products. Customers who purchase selected items can buy a second participating product for as low as PHP 99, PHP 499, PHP 990, PHP 999, PHP 1,990, or PHP 2,990, depending on the promotion.
Selected appliances and gadgets are also eligible for up to PHP 3,800 in additional eCashback.
Installment promotions: Weekly financing offers are available during the sale. Customers can purchase participating Android smartphones and Apple devices through 0% installment plans for up to 24 months.
EastWest credit card holders can also receive a free kettle with a minimum single-receipt purchase of PHP 25,000 using 12- or 24-month 0% installment or Buy Now, Pay Later transactions. Additional installment offers from participating banks and payment partners will be introduced throughout the month.
Weekly birthday deals: The first week, running from July 1 to 8, features the 7.7 Birthday Sale with up to 50% off selected appliances, gadgets, and furniture for cash and straight credit card purchases. EastWest also offers 0% installment on selected Android and Apple mobile devices for purchases worth at least PHP 25,000 in-store.
From July 9 to 15, the second week focuses on bundle promotions. Selected combinations such as Apple MacBook with AirTag, washers with refrigerators, Samsung smartphones with tablets, and Haier TV bundles are available at up to 50% off. UnionBank cardholders can also enjoy 0% installment on participating TCL products with a minimum purchase of PHP 25,000 both in-store and online.
The third week, from July 16 to 22, highlights installment deals on participating Panasonic products through BPI’s 0% installment program for purchases worth at least PHP 25,000. Selected RCBC and Security Bank promotions also include free gifts with qualified purchases.
The final week, from July 23 to 31, offers freebies on selected purchases, including wireless earbuds, blenders, coffee makers, and other items. Customers can also use GCash GGives financing on participating televisions and refrigerators with a minimum single-receipt purchase of PHP 15,000 in-store and online.
Pricing and availability: Abenson’s birthday sale runs from July 1 to 31 at its more than 150 stores nationwide and through its online store. Most promotions are subject to a limit of two units per customer per transaction, while selected offers have minimum purchase requirements and participating product lists. Terms and conditions apply.
The retailer said additional offers and promotions will continue to be announced throughout the celebration. Which of these birthday deals would be the most useful upgrade for your home?
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